Padel Business

Former world number one to be Brand Manager in America


After her retirement, Argentinean Cecilia reiter became the new brand ambassador of Starvie for the Americas.

In 2022, padel legend Cecilia Riter announced her retirement as a professional padel player. Now, the Argentinean player has been announced as the new Brand Manager in America for the Starvie brand, which she has been working with for more than 12 years.

"We are delighted that Ceci is part of our team in America. In addition to representing our values and principles, her knowledge and experience in the world of padel and at Starvie will help us achieve numerous successes," says Jorge Gomez de la Vega, CEO of the Spanish brand.

Reiter joined Starvie in 2011 and has been one of the greatest exponents of the brand worldwide, being for almost 4 years number one in the world along with Carolina Navarro. 

"It's been more than 12 years since I started with the brand and now I am facing a beautiful challenge as Brand Manager in America. I will continue to fight as I did on the court so that Starvie continues to grow," said Cecilia.

The Argentinian, with more than 25 years of experience as a player, will now accompany the brand in a new role in the commercial area.

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