Premier Padel's revolutionary communication strategy

Premier Padel continues to make giant strides in its professionalization and international expansion. The top global padel circuit has been implementing a revolutionary communication strategy during the last tournaments of the season.

In addition to the recent signings of Alberto Bote as the main Spanish commentator and Sebastián Nerone as an analyst, Premier Padel has decided to include local players, coaches, and global padel legends in its broadcasts.

Premier Padel aims to highlight the players as the main stars of a circuit that grows every week, giving them not only a platform to perform on the court but also a space to express themselves and feel at home.

This communication strategy began at the Málaga tournament, where Premier Padel hosted Miguel Benítez, Mari Carmen Villalba, and Fran Alameda on the microphones.

In Madrid, Carolina Navarro and Juani Mieres did the same.

At the latest Paris Major, Laura Clergue and Álvaro Cepero were featured. Cepero's case is particular, as he was one of the most skeptical players about the circuit in its early days, but during the broadcasts, he acknowledged that this is a new stage and that the players want to contribute in their own way.

Additionally, Premier Padel has welcomed figures like Luigi Carraro from the FIP circuit, celebrities like Gianluca Vacchi, journalist Juanma Castaño, and Maribel Nadal, as well as players and their families, including Lorena Rufo, Manoli (Galán's mother), Belasteguín's father, Vicente Fernández (Claudia’s father), Rosa Fallada (Ari’s aunt), and Maika (Coello’s partner).

Premier Padel has stated that this is a strategy they intend to continue developing in the final tournaments of the year. There’s no doubt the circuit is working to bring more visibility to padel, its stars, and everything surrounding the sport, creating a better product.