Premier Padel breaks a historical record on social media

Premier Padel continues its international expansion, with its digital strategy being a fundamental part. The circuit has surpassed the milestone of one million followers on Instagram and celebrated it in grand style with a video featuring Fernando Belasteguín.

The circuit has reached 1.4 million followers, surpassing its predecessor, the World Padel Tour, which had 1.3 million. In fact, the WPT account no longer exists.

In an Instagram video, Fernando Belasteguín stated, "this is just the beginning of something big." The video also features Lucía Sainz, Gemma Triay, Paquito Navarro, Mike Yanguas, Virginia Riera, Alejandra Salazar, Juan Tello, Carmen Goenaga, Patty Llaguno, Coki Nieto, Nuria Rodríguez, and many more.