MATCHi joins Australian Open — will support the growth of padel Down Under
Global racquet sports tech company MATCHi has been selected to participate in the Australian Opens start-up program. This was announced in a press release on Tuesday.
AO StartUps is the latest step in Tennis Australia’s innovation program. It helps early-stage companies pilot their cutting-edge technology at the Australian Open and other areas of Australian tennis.
The partnership means that the MATCHi application will be piloted by players and venues across Australia throughout 2023 and play a vital role in helping support the growth of padel.
The Swedish company's CEO, Daniel Ekman, comments on the partnership:
”Joining forces with Tennis and Padel Australia is an important milestone on our path towards being the obvious platform for the global racquet sports community.”
“We are stoked to have this opportunity to help drive racquet sports engagement in one of the top markets in the world.”
”Significant uptake in its popularity”
The Australian Open competition is currently underway, one of the four Grand Slams held each year. News for this year is that the Australian Padel Open takes place in the same area as the tennis tournament.
“Padel is enjoyed across more than 90 countries and by more than 20 million players, and while the sport’s introduction to Australia is only relatively new, there’s already significant uptake in its popularity”, Tennis Australia Chief Tennis Officer Tom Larner says in the release.