Pastor after the ”extreme makeover” of the circuit: ”Rebellion to padel”
After the rebranding of the APT Padel Tour under the name of A1 Padel, the president of the circuit, Fabrice Pastor, spoke about the possibilities that opening new markets generates for the brand.
The former APT Padel Tour has undergone an “extreme makeover” this season. With the entry of US investors, the circuit began a rebranding aimed at the North American market, changing its name to A1 Padel.
For Fabrice Pastor, founder and president of the circuit, these changes are designed for a market in continuous growth, always prioritizing the player and the spectacle.
— APT Padel Tour's focus has always been on improving the player and fan experience, and the new A1 Padel brand brings innovation and rebellion to padel.
The "new" circuit will debut from 13 to 19 February with the second edition of the Cape Town Masters, in a season that will feature tournaments on four continents and will have a minimum of 18 events.
The entry of new investors and organizers has also brought the competition to the United States, where two events have been announced: New York and Miami.
— We have consolidated our position and are now in the sights of international companies. We have generated an attractive product, with a presence in the media as evidenced by the interest of the prestigious television network ESPN, which will continue to broadcast our events, said Pastor.
MCIS as the main sponsor
Since the birth of the circuit in 2015 under the name of Fabrice Pastor Cup, the evolution of the tour has always been supported by Monte Carlo International Sports, a company led and founded by the Monegasque businessman.
— Monte Carlo International Sports will continue to be the main sponsor, but we are studying several proposals from companies who want to become the leading naming partner of the circuit.