Premier Padel announces Sky as new broadcast partner — one-year deal

It's now clear where you can watch the new Premier Padel tour starting in Doha on Monday. Today the tour announced Sky as a new broadcast partner in Italy, the UK, Ireland, Germany, Switzerland, and Austria. 

The new tour created by the International Padel Federation (FIP) and backed by Qatar Sports Investment (QSI) and the Professional Padel Association (PPA) starts next week in Doha, Qatar. 

Today it became official that Sky is buying the broadcasting rights in Italy, the UK, Ireland, Germany, Switzerland, and Austria. 

”Sky is renowned as the gold standard-bearer in global media”

Sky has penned an initial one-year agreement covering the 2022 Premier Padel season. 

The President of the FIP, Luigi Carraro: 

”Week after week we are bringing on board the most incredible new partners, while also breaking records and elevating the sport and its players at completely new levels. We have said from the start that we want to take padel truly global and we want fans to join us on this journey, so having Sky as our trusted broadcast partner is exceptional news. Sky is renowned as the gold standard-bearer in global media, and that’s exactly the standard of partner this new tour is based on. There is so much more to come, and I can’t wait for the Ooredoo Qatar Major 2022 that will kick-start this new global era for our sport next week”, says Carraro in a press release. 

”Finally getting the global exposure”

Yesterday, the Professional Players Association came out to criticize the World Padel Tour's decision to fine the players participating in the new circuit in a total amount of €25 million. 

”This landmark deal with Sky is another sign of professional padel players finally getting the global exposure and platform that they – and the sport of padel – deserve. These major TV deals will shine a light on our sport, and ensure our players are inspiring existing and new fans, in established and new markets, every day. Through greater exposure, our players will also inspire the next generation of padel enthusiasts, which is how our sport will truly grow.”

The news comes weeks after ESPN agreed on a major four-year deal to showcase Premier Padel in almost 50 countries across LATAM, covering South America, Central America, Mexico, and the Caribbean.