The Ledap Group enters the Middle East — opens club on Yas Island
— An important milestone for Ledap as we now take our first step with international expansion outside Europe, says Pontus Gustafsson, the group's CEO.
The Ledap group operates more than 100 centers with over 700 courts in Europe. For the first time, it is now taking a step outside the continent.
Through the acquisition of A Team Experience in Abu Dhabi, it is now entering the fast-growing padel market in the Middle East.
— The interest for the sport is growing fast in the Middle East, and with A Team Experience, we have found the right local business partner to drive expansion in the region, says Pontus Gustavsson.
The first center will open this week on Yas Island.
”A Team Experience has taken a structured approach to expand padel across Abu Dhabi with focus on creating unique sports facilities in key locations,” says the press release.
In addition to its presence in Sweden, Norway, Finland, Denmark, Poland, Estonia, Spain, and Austria, the Ledap group is now present in Abu Dhabi as of this week.
— In our strategy work during the formation of Ledap Group, we identified a set of top-priority regions outside of Europe where the interest for padel has taken off and where we see significant potential to grow and be part of shaping the local padel community. The Middle East is our first launch on this global expansion plan, and we look forward to, in due course announcing additional locations, says Per Agebäck, Chairman in the Ledap Group.
