Padel Alto and MATCHi launches Padel on Tour — first stop: Dubai

In a new series of programs, Padel Alto travels around the world to discover the progress of the sport of padel. The first stop is the United Arab Emirates. The program is presented by MATCHi.

See the first episode of two from Dubai in the player above. 

Padel on Tour takes you to places around the globe in a series of programs to explore the padel phenomenon. In our first episode from Dubai, you meet Sandy Farquharson, the person behind the famous Youtube account Padel School. Khalid Al Shamsi, the board member of the first indoor club in Dubai, and the former football star Christian Wilhelmsson who runs a padel project with floating padel courts in the harbor. And many more. 

The series is a collaboration between Padel Alto and the racket sports booking application MATCHi. MATCHi´s Chief Commercial Officer Helena Joelsson and the Chief Growth Officer Johan Rogebrant are featured in the program series. 

— We are very proud of our presence in the UAE, and of the customers who have trusted us to grow in a market we find very exciting. Working with our customers in a new market gives us invaluable input and knowledge in product development and how to build a community from scratch, Johan Rogebrant says. 

He continues: 

— We see a continued strong market with many players investing in the sport by building indoor facilities and it's cool to be involved in transferring the knowledge of why padel has had such extreme growth in the Nordic market. I think we can be a great partner in that reputation where we share knowledge, experience, and tips on how to run your facility with a great product on MATCHi's platform.

Max Andersson at Everysport Media Group, which Padel Alto is a part of tells us more about the launch of Padel on Tour. 

— Padel has really started to become a world sport, and we want to take our readers and viewers on that journey. The development has been exploding for a few years now, but it will be just as exciting to give viewers an insight into markets where the sport is just starting to take off, he says. 

The second episode of Padel on Tour from Dubai is coming soon. After that, new exciting destinations with focus on padel await.